Trademark Registry HQ

Enforcement

Trademark Enforcement: Protecting Your Brand in Practice

Effective enforcement combines evidence, clear priorities, and timely action to stop confusing or unauthorized uses of your brand.

Enforcement guide · 7 min read

Trademark, copyright, and registered mark symbols inside colorful speech bubbles

A trademark only creates lasting value when it is actively managed. A practical enforcement program helps you respond to misuse while keeping decisions aligned with business priorities.

Trademark Enforcement

Enforcement begins with identifying the use, assessing the risk of confusion, and choosing a response that fits the facts.

Cease and Desist Letters

A focused notice can explain your rights, document the issue, and request a specific correction before a dispute escalates.

Trademark Monitoring

Ongoing searches across marketplaces, domains, social platforms, and public filings help surface potential infringement quickly.

International Enforcement

Cross-border issues require attention to local rules, platform processes, and the locations where the infringement is affecting your business.

Maintaining Evidence

Save dated screenshots, URLs, product details, correspondence, and proof of your own use so each issue can be evaluated on reliable facts.

Educating Your Team

Give employees simple guidance on approved brand usage, escalation routes, and what information to capture when they see a potential issue.

Regular Audits

Periodic portfolio and marketplace audits help uncover gaps in ownership records, renewals, authorized use, and enforcement coverage.

Alternative Dispute Resolution

Negotiation, mediation, and platform procedures can sometimes resolve a conflict faster and with less cost than court proceedings.

Public Awareness Campaigns

Clear customer education can help people recognize authentic products and report suspicious listings without amplifying the problem.

Collaborating with Industry Groups

Working with platforms, trade associations, and other rights holders can improve information sharing and strengthen collective responses.

Utilizing Technology

Search tools, image recognition, workflow automation, and organized evidence systems can help teams scale protection as a brand grows.

Take action to protect your name today.

Thousands have protected their brand by filing a trademark.

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Trademark Application Process

Would you rather have the assistance of a lawyer – starting at $399?

Select what you are trying to protect

Enter the name you wish to protect

Does your mark include a living person’s name—even if a stage name or pseudonym or could it be perceived to include a person’s name?
Does your mark include any words other than English or non-Latin characters?
Are you currently using this trademark in your business?

If you do not have proof now, you can submit proof later after your trademark is submitted to the Trademark office. If you do it later, you will need to pay a $100 government fee (for US trademarks).

Will the trademark be owned by an individual or an entity such as a corporation or LLC?

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the mark. With an organization, you will have to identify someone to be the person of contact for the organization.

DMCA Takedown

Complete your application in 7 minutes. Have questions? Call (877) 721-4579 or LIVE CHAT for real-time support.

Select what you are trying to protect

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the work.

Notice sender details

Tell us who owns the copyrighted material and how we can reach the person sending the notice.