Trademark Registry HQ

Brand strategy

The Role of Trademarks in Brand Identity

A trademark turns the parts of your brand customers remember into recognizable, protectable business assets.

Brand identity guide · 6 min read

Trademark, copyright, and registered mark symbols inside colorful speech bubbles

Brand identity is more than a visual style. It is the set of names, symbols, phrases, and experiences that help customers recognize your business and choose it again.

Creating Brand Recognition

A consistent trademark gives customers a dependable signal of source, making it easier to remember your business in a crowded market.

Building Customer Loyalty

When a trademark consistently represents a positive experience, it helps turn one-time buyers into returning customers.

Enhancing Marketing Efforts

A protected brand gives campaigns a recognizable anchor and helps marketing teams build equity around the same name and visual language.

Long-Term Business Success

Treating trademarks as part of business planning protects the identity you are building today and the opportunities you may pursue tomorrow.

Strengthening Brand Equity

The longer a distinctive mark is used and protected, the more value it can create through customer recognition, goodwill, and licensing potential.

Take action to protect your name today.

Thousands have protected their brand by filing a trademark.

Start My Trademark Registration

Trademark Application Process

Would you rather have the assistance of a lawyer – starting at $399?

Select what you are trying to protect

Enter the name you wish to protect

Does your mark include a living person’s name—even if a stage name or pseudonym or could it be perceived to include a person’s name?
Does your mark include any words other than English or non-Latin characters?
Are you currently using this trademark in your business?

If you do not have proof now, you can submit proof later after your trademark is submitted to the Trademark office. If you do it later, you will need to pay a $100 government fee (for US trademarks).

Will the trademark be owned by an individual or an entity such as a corporation or LLC?

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the mark. With an organization, you will have to identify someone to be the person of contact for the organization.

DMCA Takedown

Complete your application in 7 minutes. Have questions? Call (877) 721-4579 or LIVE CHAT for real-time support.

Select what you are trying to protect

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the work.

Notice sender details

Tell us who owns the copyrighted material and how we can reach the person sending the notice.